How to Set up a Lead Magnet Tripwire

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A lead magnet tripwire is one of the most effective ways to bridge the gap between free content and your first sale — all while building trust and growing your revenue on autopilot.

In this step-by-step course, you’ll learn how to create an irresistible lead magnet and connect it to a low-cost tripwire offer that converts. You’ll discover how to structure your offer, design a seamless customer journey, and automate the entire process to generate consistent sales from new subscribers.

By the end of this course, you’ll have a fully functional tripwire funnel that attracts leads, builds relationships, and generates revenue — all without being pushy or overwhelming.

What You’ll Learn:

  • The role of a tripwire in your overall sales funnel

  • How to choose the right lead magnet that attracts your ideal audience

  • Crafting a tripwire offer that feels like a no-brainer purchase

  • Setting up your landing pages, checkout, and delivery systems

  • Automating your tripwire funnel to run on autopilot

  • Best practices for maximizing conversions and increasing average order value

Who This Course Is For:

  • Online business owners and coaches looking to monetize their email list

  • Entrepreneurs who want to create a low-cost offer to build trust and drive sales

  • Anyone who wants to set up a simple, effective funnel without complicated tech

Whether you’re just getting started or want to improve your existing funnel, this course will give you the practical tools and strategies to create a lead magnet tripwire that works.

Lessons

What’s a Tripwire and what does it...

What’s a Tripwire and what does it do?

Attracting and capturing leads is just the first step in your sales funnel. The true challenge lies ...
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Design Your Lead Magnet / Tripwire Combi...

Design Your Lead Magnet / Tripwire Combination

        In this lesson, we will talk about the critical relationship between your lead magnet and yo...
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Tech & Tools to Set up a Tripwire

Tech & Tools to Set up a Tripwire

      Setting up a tripwire involves several key components that work together to seamlessly convert...
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Create Your Tripwire Product

Create Your Tripwire Product

      If you do not already have a digital product to offer as a tripwire, we’ll walk through ...
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Create Your Tripwire Sales Page

Create Your Tripwire Sales Page

        Let’s take a look at  creating a sales page that converts new email subscribers into b...
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Connect Your Tripwire

Connect Your Tripwire

Connect Your Tripwire to Your Lead Magnet Confirmation Page Your tripwire page should be displayed i...
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Test Your Tripwire

Test Your Tripwire

Before your tripwire goes live, be sure to test it from beginning to end, ensuring each component is...
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Manage Your Tripwire

Manage Your Tripwire

It’s up and running!  Now that your tripwire is up and running, it’s important to m...
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Goal Progress